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Zubair SEC launches new brand identity for renovated apparel shop

Muscat – Atheer

Zubair Small Enterprises Centre (Zubair SEC) has created a new brand identity for shop Dar Al Khyout Fashion in Sohar.

Nadia Ali Al Ajmi, founder of Dar Al Khyout Fashion, was a winner of the fourth edition of Zubair SEC’s Direct Support Programme 2017.

The inauguration of the newly renovated fashion store was held under the patronage of Hussam Muhammad Al Zubair, Board Member of the Zubair Corporation.

Dar Al Khyout Fashion offers a wide range of traditional yet chic apparels for Omani women and advisors at Zubair SEC had suggested that Al Ajmi opt for a new fresh and contemporary brand identity.

Hussam Al Zubair said “we are proud of Nadia’s passion to accomplish and get ahead. She is a great example that women can embrace change and drive a business forward in an innovative manner.”

“She is also proof that Oman offers women an ideal environment in which to set up a business. There are many opportunities available to women with entrepreneurial vision and we encourage women to seize them.

Ali Shaker, business advisor at Zubair SEC, explained that over the last four years Dar Al Khyout Fashion has been mixing traditional craft with modern techniques, to tailor custom designed garments.

“Nadia’s team has been creating mainly Omani women’s traditional wear and the shop has been a promising success from the start. While Nadia has always had a good customer base, we felt that there was need to revitalise her brand,” he added.

Thanking Zubair SEC, Al Ajmi said “the centre has helped me fulfil my dream of running a business successfully … I am excited to widen the reach of my store to a larger audience through this
rebranding.”

Zubair SEC has significant experience in helping its members with rebranding. One of Oman’s significant social responsibility initiatives, Zubair SEC has always been at the forefront in assisting ambitious start-ups and entrepreneurs to grow assertively.

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