Atheer – External Sources
Online platforms such as Google, Apple and Amazon face new European Union rules regarding their commercial practices with smaller businesses that use their services. This comes as Brussels looks to curtail their significant market power.
Reuters reported that the European Commission is drafting a new regulation specifically targeting online platforms such as e-commerce sites, app stores and search engines, in a move that will require the companies to be more transparent about how they rank search results and why they delist some services.
The EU’s antitrust chief in June hit Google with a record $2.99 billion fine for favouring its own shopping service over those of rivals.
Under the proposal, operators of search engines, app stores as well as e-commerce sites such as eBay, will have to specify upfront the most important parameters determining ranking, such as specific signals incorporated into algorithms and adjustment or demotion mechanisms.